MAMA EARTH: Eco Econ 101


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Ecological economists, whose work is making a positive impact on the planet, illustrate their models to ease many environmental problems. Concepts of Sustainability, Ecological Economics, and Natural Capital are defined by their case and we are introduced to concepts us that make these results achievable.
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mama earth dvd coverEcological economists, whose work is making a positive impact on the planet, illustrate their models to ease many environmental problems. Concepts of Sustainability, Ecological Economics, and Natural Capital are defined by their case and we are introduced to concepts us that make these results achievable. The viewer is directed to real life examples of the technologies that are not only being currently used, but used to create a business advantage to the companies who embrace them. MAMA EARTH dispels the myth that being eco-friendly is merely an altruistic endeavor. We are introduced to an array of new concepts of how our world is reevaluating and reshaping their businesses to not only positively impact the environment, but their bottom line.
We hear from experts with proven, cost effective techniques for using fewer resources, using resources more effectively without creating harmful byproducts, and still making a profit. We set out to make a case that by protecting the earth’s good and services, we are in fact, creating a more valuable world. We can make the EARTH work for us by keeping healthy the waterways, air and natural capital; trees, fish soil.
We take a couple of side trips to businesses where they have closed the loop on their production cycle, integrating their byproducts back into a production process and creating little waste as well as giving back to the community, a large part of sustainability.
Dr. Michael Braungart, co-author of Cradle-to- Cradle suggests the concept of redesigning everything to become a technical nutrient or a biological nutrient, so that we take waste of one product and cycles it back into making another.
We hear from economists who espouse a need to alter current economic models to encompass and put a hard currency value on the virgin resources, considered “Natural Capital”, being harvested from the earth, and impose a value on the burden of squandering these resources in the forms of waste, byproduct and pollution.
MAMA EARTH closes with an impassioned argument to help restore her to her natural splendor – be a part of the solution and to make a difference by ensuring her health and well being.
This film is entertaining and, at the same, very informative.
PBS – “Natural Heroes” Dec. 07
Best Sustainability Film – Pine Film Festival
Calypso Award – Moondance Film Festival
Aurora Platinum Award – Environmental Protection
Aurora Gold Award – Use of Music
Officially selected as finalist at the following film festivals:
Eugene Film Festival, Malibu Celebration of Film, Global Peace Film Festival, Big Muddy Film Festival, Hazel Wolf Film Festival, Boulder Environmental Film Festival, ChasDOC Film Festival, Santa Cruz International Film Festival, Pine Film Festival, Moondance International Film Festival.
Executive Producers – Leslie Bloom & Brad Van Ee
Directed by – Leslie Bloom
Written by – Brad Overall
Director of Photography – David Pickar
Running Time: 23:30 minutes
Date: 2007
Another gloom and doom film? No! Quite the contrary, this film revels in innovation, invention and creativity. An inspiring road map of successful ways to achieve sustainability through reinventing old business methods and finding new paths to healthy communities, protecting natural resources and attaining a more profitable bottom line. – Anonymous Viewer

Additional information

Weight 0.32 lbs
Dimensions 9 × 6 × 0.5 in
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    A sassy Mama Earth tells viewers she is ‘feeling the crunch,” and they need to have a “101 with your Mama” in this refreshing mix of humor and environmental issues. Interviewed scholars in this upbeat program emphasize the importance oflong-term thinking and global economics. Appealing to pocketbooks as well as conscience, these scientists argue that we need to follow ” Mother Nature’s plan,” which relies on wastes for fuel and renewable resources for energy. New Belgium Brewers and Kettle Chips are profiled as ecologically and employee-friendly companies that use solar energy, recycle by products, and encourage environmentally responsible actions. The filmmakers urge governments to hold industries to social, envionmental, and financial standards, and ecologists reinforce the message by asking viewers not to take the earth for granted. The lighthearted tone belies serious environmental and economic issues, giving the message a nice twist.
    ~Candace Smith, Booklist
    YA/L: Teens will respond to the humor as well as the underlying information and issues.
    Booklist Review February 15, 2009
    “I thought it was as good if not better than Al Gore’s movie since it was more contemporary and can speak to younger audiences more easily” – Mark Joyous, Global View Foundation

    “My God I love the movie!! I watched Mama Earth twice so far!! I love it!! I absolutely love the Mama Earth dialogue!! And, I was really stunned at the scope of the movie, covering so many issues in such a short time. I think it is tremendously educational and entertaining.
    – David Batker, Executive Director, Earth Economics

    Just finished it clear through and many BRAVOs to you – covering the right and essential fundamentals from very credible sources, giving people hope that it can be done, sprinkling ideas like ecological tax reform in there, green building, etc. The message is hopeful that solutions are there if we’ll pay attention, work on the economy a bit, consume from the right businesses like Kettle and New Belgium. Mama Earth herself is a hoot, very nicely scripted!!! I’m very proud to be a part of it, and, it would be fair to say, eternally grateful.
    – Christopher Juniper of Natural Capitalism, Inc.

    “Congratulations on your achievement and I wish you much good fortune, for once out in the world, it will tackle the most important issues of our times with sensitivity, scientific information, as well as fun, love, beauty and music.”
    – Carolyn Wheatly – Festival viewer

    “I saw this documentary film at its premier the other night and loved it. It is informative, inspiring and to top it all off, funny–a rare combination. If you are in the mood for political and social commentary with a sense of humor, this is a hot ticket. It was done by a native Oregonian highlighting sustainability accomplished in our region and others. I left with a smile on my face, a glint of hope, and inspiration to keep on keepin’ on.”
    – Michael Fine, Office of Mayor Tom Potter

    “You have succeeded in keeping the tone light and informative, thus not preachy, purely technical and dry. Your incorporation of humor, graphics and portrayal of caring and fun scientists/business people is entertaining as well as educational.” – Anonymous Viewer

    “I had written my masters thesis on water policy in Southern Nevada and know how difficult it is to present complicated and interconnected environmental, political and social concepts to the very people who most need to understand them — US consumers and voters! — and think you did a splendid of making those concepts accessible and provocative for all ages.”
    – Kelly DeVine – Global Peace Film Festival – Artistic Director

    “Overall, it is wonderful, hopeful and therefore exciting. I learned quite a bit, and also will patronize Belgian Beer, Hot Lips and Kettle Chips etc, now knowing the environment in which they produce their products.” – Anonymous Viewer

    “It made me reconnect regarding how I vote with my wallet”
    – Anonymous Viewer

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