So Right So Smart profiles companies on the cutting edge of more sustainable business practices who are proving that being environmentally friendly is both good for the earth and good for business. Their inspiring stories of leadership and innovative change provide hopeful models for the larger business community and other institutions.
The primary focus of the film is a behind-the-scenes look at the transformation of Interface Inc., a global carpet manufacturer led by Ray Anderson, one of the early pioneers of green business practices. In 1994, Anderson read Paul Hawken’s The Ecology of Commerce and had an epiphany: the planet was in crisis and his business was contributing to the problem. Since then, Anderson has spearheaded an often-challenging effort to transform Interface to a “restorative enterprise,” and has become an inspiration to other businesses. Working with heart and commitment, Interface surrounded itself with experts in sustainability to educate and hold the company accountable.
The film also includes short profiles of companies who started out with a commitment to green business practices: Stonyfield Farm, Patagonia, Herman Miller, Seventh Generation and New Belgium Brewery.
Prominent environmental authors and business experts share their experiences and insights, including Paul Hawken, David Suzuki, Janine Benyus, Jonathan Lash, and Hunter and Amory Lovins.
Narrated by Daryl Hannah
Running Time: 86 minutes
86 + 56 Min versions both on one disc
A Film by MagicGreen Productions
Winner, Best of Festival, Wild & Scenic Environmental Film Festival
Winner, Best Feature, Reel Earth Festival, New Zealand
Official Selection, Washington DC Environmental Film Festival
Official Selection, American Showcase, Atlanta Film Festival
Official Selection, Savannah Film Festival