Business owners have come to realize that going green is not just a popular marketing angle, but that eco-friendly practices may be vital to a company’s future. This program features case studies of three different types of businesses and the unique approach that each has taken to sustainability. Top executives share the ways in which reducing their carbon footprint has made their organizations more financially viable, a notable example being Toyota’s development of a hybrid electric vehicle, the Prius. The problems the companies faced, the benefits of change, and outlook for the future are all considered. Viewable/printable educational resources are available online.
Duration: 28 minutes
Recommended Year Level: 10–College
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